Advertising in Disguise? How Disclosure and Content Features Influence the Effects of Native Advertising
Communications: The European Journal of Communication Research, online first.
| Autoren/Herausgeber: |
Beckert, J. Koch, T. Viererbl, B. Denner, N. |
|---|---|
| Erschienen: | 2019 |
| Publikationsart: | Beiträge in Fachzeitschriften |