Advertising in Disguise? How Disclosure and Content Features Influence the Effects of Native Advertising
Communications: The European Journal of Communication Research, online first.
Autoren/Herausgeber: |
Beckert, J. Koch, T. Viererbl, B. Denner, N. |
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Erschienen: | 2019 |
Publikationsart: | Beiträge in Fachzeitschriften |