Posting or advertising? How political parties adapt their messaging strategies to Facebook’s organic and paid media affordances.
Journal of Political Marketing, online first, 1-22. https://doi.org/10.1080/15377857.2022.2110352
Autoren/Herausgeber: |
Kruschinski, S. Haßler, J. Jost, P. Sülflow, M. |
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Erschienen: | 2022 |
Publikationsart: | Beiträge in Fachzeitschriften |