EDA Positive Change: A Simple and Reliable Indicator of General Audience Activation During Media Exposure.
Paper presented to the panel 'Developing Methods for Media Research' of the Mass Communication Division at the Annual Conference of the International Communication Association (ICA) 'Communication & Community' on June, 26, 2012 in Phoenix (AZ).
| Vortragende: |
Leiner, Dominik Fahr, Andreas Früh, Hannah |
|---|---|
| Datum: | 2012 |
| Vortragsart: | Vorträge auf Fachtagungen |