Tear-jerking oder hope-raising picture? Exemplary or base-rate argumentative structure? Approaches to Direct Mailing in Fundraising: Image choice and argumentative structure.
Poster presentented at the International Congress of Psychology, 20-25. Juli 2008, Berlin, Germany.
Vortragende: |
Keller, Raphaela Fahr, Andreas Brosius, Hans-Bernd |
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Datum: | 2008 |
Vortragsart: | Vorträge auf Fachtagungen |