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Television Commercials and Fading Behavioral Brand Choice Effects in Children.

Paper presented to the Children Adolescents and Media division at the 65th annual conference of the International Communication Association (ICA), San Juan, Puerto Rico.

Vortragende: Naderer, B.
Abdollahi, M.
Mittelberger, A.
Surzhyk, O.
Zhou, L.
Datum: 2015
Vortragsart: Vorträge auf Fachtagungen

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