The selective avoidance of threat appeals in populist political ads: an implicit cognition approach using eye-tracking methodology.
Paper presented at the 13th International Conference on Research in Advertising (ICORIA), June 26-28, Amsterdam, The Netherlands.
| Vortragende: |
Matthes, Jörg Marquart, Franziska Wonneberger, Anke |
|---|---|
| Datum: | 2014 |
| Vortragsart: | Vorträge auf Fachtagungen |