Audiences in the Dark: Deception in Pharmaceutical Advertising through Verbal-Visual Mismatches
In T. Docan-Morgan (Ed.), The Palgrave Handbook of Deceptive Communication (S. 839-855). Basingstoke, UK: Palgrave Macmillan. https://link.springer.com/book/10.1007/978-3-319-96334-1
| Erschienen: | 2019 |
|---|---|
| Publikationsart: | Beiträge in Sammelbänden |