The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology.
In Verlegh, P. (Ed.), Advances in advertising research: The digital, the classic, the subtle and the alternative (Vol. VI) (S. 135-146). Wiesbaden: Springer Gabler.
| Autoren/Herausgeber: |
Matthes, J. Marquart, F. Wonneberger, A. |
|---|---|
| Erschienen: | 2016 |
| Publikationsart: | Beiträge in Sammelbänden |